The best of 2025 (so far) in health & fitness. 9 Categories. 45 Brand Winners.
Halfway through 2025, we've seen hundreds of new brands, products, and exciting innovations launch in the health, wellness, and fitness space.
The “Active Awards” was made to break it all down and help you navigate the noise.
In this first ever, mid-year edition, we cover 9 different categories and include 40+ unique brands and products.
Amplifye P24 protein enzyme. A protein amplifying enzyme that increases the absorption of nutrients. Through breaking down protein we eat into small peptides and amino acids. Making protein 2x more bio-accessible in your body..
Sett nicotine alternative pouches. Pouches that contain Ceretine and L-Theanine to provide enhanced focus and cognition. Coming in raspberry lemon and wintergreen flavors.
Wellthy colostrum powder. Called “natures original superfood”, supporting immunity, gut, and overall vitality. And Wellthy's has 40% Immunoglobulin concentration, the highest industry standard.
Ketone-IQ’s new green apple and raspberry lemonade flavors. Performance energy shots that provide a boost in focus and endurance through Ketones. A macronutrient that can cross the blood brain barrier and increase brain energy efficiency.
Timeline longevity gummies. Using Mitopure Urolithin as the main ingredient, for increased cell energy, muscle strength, and muscle endurance. Coming in a strawberry flavor.
Vivo Barefoot 3D printed sandals. A Tabi sandal that are made to the exact shape of your foot. You do a foot scan and the shoe is crafted to your specific anatomy. Enhancing fit, flexibility, and giving you a barefoot experience.
APL Euphoria running shoe. It's ultra light and is APL's most breathable running shoe yet. Built with a Naked Net upper design so your feet are light and feel the breeze.
Bandit Running's Pace Mosaic collection. Their Summer lineup that features refreshed gradient designs and mosaic patterns. Coming in a variety of tops, bottoms, and accessories.
Mount to Coast T1 trail shoe. Their first ever long-distance trail running shoe. Featuring dual lacing, quick drying fabric, LightCell turbocharged midsole, and a Megagrip rubber bottom.
R.A.D. Global Solar Charged collection. Bright new colorways for their R1 cross training shoe and their One V2 gym shoe. Coming in a solar orange and sky blue colorway.
Nike x Hyperice Hyperboot. Wearable recovery footwear designed to accelerate warm-up and recovery. Through heat therapy and Normatec air compression massaging on your feet and ankles.
Growl Boxing connected bag. An AI-powered boxing and fitness coach. Turning a traditional punching bag into a digital coach and immersive gaming experience.
Chillshark in-home cold plunge. A portable chilling system that converts any tub into a cold plunge. You place the flexible mat on your tub and it cools the water to 37 degrees in less than 2 hours.
NordicTrack Ultra 1 treadmill. A premium treadmill featuring a decoupled running deck for a smooth ride, dual vertical fans to cool you, and controls that pair naturally with your running form. And is designed like a piece of art.
Rally recovery device. Using a unique orbital motion to align with your body's natural patterns. Giving you infinite massage angles, and includes 3 precision attachments and 3 massage speeds. Really sleek and well designed.
Cadence's new canned electrolyte flavors. Including cola, cream soda, and melonberry. Really unique, nostalgic flavors unlike other brands in the hydration space. And an extremely high quality electrolyte blend for performance.
Equip Foods Prime Bar. The first ever grass-fed beef protein bar that tastes like dessert. Each bar has beef protein, collagen, colostrum, dates, honey, beef tallow, and cocoa butter. Extremely clean ingredients.
BRĒZ feel good tonics. 4 new alcohol alternative drinks for every occasion. Amplify for energy. Elevate for focus. Dream for sleep. And Drift for relaxation.
Bold Bar. A caffeinated protein bar that includes 20g of protein, 100mg of caffeine, and is sweetened with honey. Clean ingredients and comes in a mocha chip flavor..
Cadence Fuel Bars. A puffed rice bar that includes dates, honey, and electrolytes for endurance performance. Coming in PB&J and Chocolate flavors.
Superpower. A digital clinic focused on preventative and longevity healthcare. Through taking 100+ lab markers across heart, hormones, liver, inflammation, and more. And pairing you with their private medical team to give you a personalized action plan.
Eli Health. An instant hormone monitoring system. Called the Hormometer, it's an instant cortisol test through saliva, syncing to their AI powered tracking app. So you can track hormone levels on a regular basis to help with stress, sleep, energy, and longevity.
Rythm Health. Monthly at home blood testing giving you personalized insights within 7 days. Tracking markers for metabolic efficiency, hormone balance, heart health, and longevity. Super easy setup and they send you a new test every month.
Pulse by CONNEQT Health. A comprehensive home heart health assessment, that reveals hidden risks linked to heart disease, stroke, and vascular aging. It's clinical grade and the analysis gives you 2 personalized cardiology reports.
Keyspan microplastics test. An at-home blood test that detects microplastics in your body. Measuring your exposure and giving you personalized recommendations to reduce your plastic burden.
Avelo smart running shoe. Built with sensors in the midsole tracking impact, form, and running efficiency. With all data syncing to their app giving you personalized feedback to improve performance and reduce injury risk.
Whoop 5.0 and MG devices. With a focus on new health & longevity features. Including healthspan and pace of aging, daily blood pressure insights, heartscreener with ECG, and women's hormonal insights..
SuppCo supplement companion. A platform that acts as a companion for your supplement routine. It can grade your supplement stack, help you discover trusted supplements, and track your supplement intake. Along with expert protocols to use..
HYBRD mobile app. Designed to help hybrid athletes track, manage, and optimize their training. Integrating all of your training data into one place and providing insights to optimize your performance.
Oura Meals feature. A new app feature for the Oura Smart Ring. You take a photo of your food and their AI analyzes for feedback on nutritional components. All pairing with their Stelo Glucose Biosensor to track glucose levels directly in the app.
Ultrahuman Home. A silent device that understands your home space by measuring markers that impact your health. Tracking air quality, humidity, and noise levels - giving you actionable insights to optimize your environment.
Throne Science health monitor. An attachment you put on your toilet to track your gut health and hydration. It monitors your “bathroom visits” and uses AI to track key health indicators and provide personalized insights.
LARQ PureVis 2. A smart, self cleaning water bottle. With UV-C Led that keeps your bottle fresh, along with nano zero filters to remove contaminants. And also has real time water intake tracking through their mobile app.
Second Wind nasal strips. A product from Dream Recovery. These strips were developed over multiple years and are triple patented. Boosting airflow by 33% for congestion relief and improving sleep.
Brezza Supermix. A countertop protein shake mixer. Simplifying your protein shake making process with smart dispensing and clump-free mixing technology.
Bandit Grand Prix. An F1 inspired racing & spectating experience for runners. With qualifying races, a Super Final race, and fans lining the course. Taking place in Brooklyn on a technical, multi-lap circuit that was both indoor and outdoor.
BPN G1M Last Man Standing Ultra. A backyard ultramarathon featuring 132 racers runners running a 4.2 mile loop, every hour, until 1 person remained. An insane format in the 100 degree Texas heat. Ending in a split victory with Kim & Kendall going over 230 miles.
1st Phorm Summer Smash. A 3 day fitness festival that just hosted it's 10th year anniversary. Featuring indoor and outdoor gyms, live podcasts and speakers, ferris wheels and tattoo stations, and a concert to end everything with Two Friends, T-Pain, & Lil Jon.
Camp Social. A sleepaway & wellness retreat specifically for women. Sunrise yoga, hikes, pool parties and more. Focusing on community and wellness in a comfortable and raw way.
"The Maze" race by Saucony. A secret underground running race in Paris. 50 runners from 13 different run clubs, competing in a relay race in a parking garage. Team jerseys, cheering zones, and an after party at the end.
The Enhanced Games. Athletic competitions where athletes are allowed to take performance enhancing substances. Embraces science to push the boundaries of human performance. Featuring events in athletics, aquatics, and strength.
Creatine gummy controversies. As several third parties, including SuppCo and James Smith, did outside lab tests on popular creatine gummy brands. Revealing that many of them contain almost no creatine whatsoever..
The rise of sauna and bathhouses. Led by brands like Othership, Remedy Place, and Bathhouse. People are seeking third spaces outside their home & work. And these social wellness clubs are providing just that.
Ladder's marketing team. Absolutely crushed it with several campaigns this year. Including a Severance inspired campaign, their "Quitter's Day" campaign with Stavros, and their campaign calling out Peloton for allegedly copying them..
The rise of wellness travel. From luxury spots like SIRO Hotels, Velara in Costa Rica, and SHA Wellness, all the way to everyday travel with brands like Paragon installing gym drawers in rooms and Equinox Hotels creating a Sleep Experience Program.
Curated fitness industry trends, products, and tools. Join 120,000+ fitness consumers getting weekly insights and updates.
