Recent headlines, new product launches, and a 2024 sendoff...
The last couple weeks have been a bit slower for news and launches in the space with the holidays.
Along with that, I am reimagining what The Active Times is going to look like in 2025. I want to make this newsletter and overall brand something much bigger and it starts with all of y’all who are reading this weekly.
As for this week’s issue, I made it short and sweet with bullet point headlines to browse. And at the end I mention some of the ideas I have for the brand going forward and would love any feedback or ideas y’all have.
Hope you enjoy 🤝
As I mentioned in the intro, I am reimagining what the brand will look like in 2025 because I want to take this thing to the next level.
I started posting business health & fitness content back in April, and now 9 months later we’ve grown to over 70K audience size and have done over 50M impressions. Just crazy. Never thought it would get to this point, this fast, and I cannot thank y’all enough. Has changed my life.
I have been thinking about how I can improve everything even more for y’all. In terms of the content formats, the type of information I share, and the products I offer.
I’ve always been a "builder” type and love taking things from 0 to 1. So at the forefront of my mind is what product or tool can I build for y’all because at the moment I am just doing video content and this newsletter. I am missing a fun product to build.
There are several ideas I have such as a product launch database, trend tracker tools, brand comparison dashboards, fitness product simulators, and a ton more…
BUT I want your feedback. If you have ANYTHING you can share, please respond to this email! From content feedback, product ideas, reasons you follow along, anything. It is all helpful in making the brand better in 2025.
I ran a few polls on my Instagram to get feedback so I wanted to share the results in case this spurs some ideas or you find it interesting:
Curated fitness industry trends, products, and tools. Join 1,500+ fitness professionals and consumers getting weekly insights and updates.
