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Here’s your weekly roundup of news, trends, and stories in the health & fitness space. A list of what’s happening, new innovations, interesting finds, and more.

Recent headlines

• Tonal unveiled their next generation machine. The Tonal 2 can now go up to 250 lbs, features a built in smart view, has new drop set capability, and more. I already loved the original Tonal, so I’m very excited to try this one out.
• David Protein launches new protein bar flavors including Peanut Butter Chocolate Chunk and Salted Peanut Butter. In terms of taste, these bars top my list and I highly recommend trying them out.
• National Quitter’s Day is becoming a marketing opportunity for brands, including Apple and Ladder. Ladder took the crown in my book in their skit with comedian, Stavros Halkias.
• The word of 2025 appears to be “Obsessed” as both Life Time and Equinox are using it in new ads. Zach Pogrob deserves some commission here…
• Slate Milk launches new protein nutrition shake that contains 32g of protein.
• Equinox’s New Year’s campaign gets some backlash online, as the campaign basically says you can’t join on New Year’s Day because commitment doesn’t wait. Personally, I have no problem with this. It went viral and their target market likes this exclusive feeling.
• CES 2025 is going on right now and features some cool tech advancements in the space. Here is a short list of my favorite I’ve seen so far:
  • Withings Omnia 360 deep health screening mirror
  • Amp Fitness home strength training machine
  • Chillshark tub converting cold plunge
  • Realtime bacteria sensor for water by The Wave Talk
  • Speediance smart home gym
  • Cortisol sensor by Nutrix AG
  • YoctoMat smart yoga mat
  • Lingo by Abbott continuous glucose monitor
  • Red light converting screen cover by BodyGuardz
  • Optical based shoe wearable by Beyond 01

ICYMI on social

• 3 of my favorite fitness brand campaigns of 2024
• The story of RxBar’s rebrand that helped them go from $7M to $160M in revenue
• “This Week In Health & Fitness” video from the holiday week