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Strava and Runna announce a combined subscription. Just 2 months after Strava acquired Runna, they create an offering where users can get the powerful community & tracking features on Strava, combined with the personalized training features on Runna. The price is $12.50/mo, saving 60% if you were to buy both subscriptions separately.

For apps that already own distribution, bundling like this can be a power move. Strava and Runna are already giving people the 1-2 things they actually care about - tracking and personalized training - and now doing it at a price that’s hard to beat. Sure, competing on price isn’t always the best long game. But for most consumers it’s simply a matter of does the app do what I need, and is it a good deal? This bundle makes it tough for higher priced competitors to convince people to switch from a pure feature standpoint.

CONNEQT Health launches an at home heart health assessment. A comprehensive arterial heart analysis that reveals hidden risks linked to heart disease, stroke, and vascular aging. It’s clinical grade and gives you 2 personalized cardiology reports so you can see symptoms long before they appear.

Heart disease is the leading cause of death globally, taking nearly 18 million lives each year. Yet most people have no clue what’s going on inside their cardiovascular system until it’s too late. That’s why I think innovative products like this are so important in the next generation of health & fitness tech. At-home clinical grade trackers that give you real insights. Not just another fitness wearable that is a repackaged version of what’s already on the market. More of this please.

Elon Musk hints at Neuralink’s ability to restore hearing. Allegedly through directly activating the neurons in the brain that process sound. Providing a clear path to restoring hearing, even for someone who has had total loss of hearing since birth.

Crazy timing. I posted a video last week about the growing problem of hearing loss, and tech around this topic. And now Elon hints that Neuralink might be able to restore hearing entirely. Not just protect it, but actually bring it back, even for those born deaf. And just like I mentioned above about CONNEQT, this is the kind of innovative tech that really excites me. The ones tackling the massive real world problems that we are facing. This would be quite a breakthrough.

The Assembly announced it’s first ever experience driven wellness conference. The 3 day event in San Diego will feature expert guided sessions, immersive experiences, wellness activations, and more. A hands on wellness experience to foster deeper connections within the industry.

This is the kind of energy the health & fitness space needs. Expos are fine, and they serve a purpose, but the industry is growing fast and we need events that match that momentum. Events that get people excited. Events that show people the amazing innovation happening. Events that are experiential and immersive. Events that are humanizing and community centric. This industry is incredible, so let’s create more events like this to prove it.

But I thought younger people stopped drinking? We’ve been fed this narrative that Gen Z is all sober curious and leaving alcohol behind (I’m guilty of talking about this). And while there’s truth there, maybe the stats were a bit misleading. A lot of those “decline” numbers lumped in 18-20 year olds who can’t legally drink. And let’s not forget, the world shut down 5 years ago. People were drinking a lot at home, and things might just be pulling back now. It’s a reminder to not get caught up in every trend headline, and maybe enjoy a cocktail with friends when you want to. Cheers.

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Active Overwatch 059

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