This week’s new product launches including David Protein’s wild caught cod, Eternal’s athlete focused blood lab, VUUM’s 2.0 sparkling protein drink, and more...
Welcome to this week’s “The Drop” issue. Our weekly email covering the best new product launches in health & fitness.
This week we’ve got:
Hope you enjoy! PS - If you’re a brand launching something soon, hit us up.
David Protein launches wild caught cod. Delivered frozen and raw, and contains 23g of protein and 100 calories. Slightly more protein per calorie than a David bar. And in the words of David, “We're committed to high protein, so we're selling it“.
Eternal launches athlete focused blood lab. Called “Eternal Foundations”, they combine your Strava account and blood data to provide more than just biomarker results. Giving athletes a fueling strategy, nutrition targets, supplement review, and biomarker targets.
On Running launches CloudUltra Pro. An ultra trail running shoe for max speed and endurance. Created with a MissionGrip outsole that went through over 200 concepts and used a custom treadmill to perfect.
VUUM launches 2.0 sparkling protein drink. A canned sparkling clear protein drink with 10g of protein and 135mg of caffeine. The 2.0 version features a new can and 4 fruit flavors.
Minted New York launches gels and electrolytes. The first endurance fueling products from Minted, founded by Marcus Milione. Including berry gels, unflavored gels, unflavored caffeinated gels, and berry electrolytes.
Sett launches unflavored nicotine alternative pouches. Pouches that contain Ceretine and L-Theanine to provide sustained cognitive enhancement. Previously launched flavors include wintergreen and raspberry lemon.
Goodroot launches plant-based natural pre-workout. Packed with the purest botanical ingredients, delivering unparalleled energy, focus, and endurance for your workouts. Rooted in science to provide cleaner, clearer focus.
Curated fitness industry trends, products, and tools. Join 110,000+ fitness consumers getting weekly insights and updates.
