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The Drop: July 29, 2025

This week’s new product launches including a longevity nutrition bar, time released nutrient system, smart coffee enhancer, and more...

Published on

July 29, 2025

by

Jake Heyen

Welcome to this week’s “The Drop” issue. Our weekly email covering the best new product launches in health & fitness.

This week we’ve got:

  • Longevity nutrition bar.
  • Time released nutrient system.
  • Smart coffee enhancer.
  • And more…

Hope you enjoy! PS - If you’re a brand launching something soon, hit us up.

The Drops

Fabletics teams up with Stephen and Erica Malbon for golf collection. Inspired by the great nature surrounding golf courses in America. The collection features both men’s and women’s apparel in a variety of pieces.

Novos launches longevity nutrition bar. Formulated with 20 longevity-enhancing ingredients. Supporting energy, skin, cognition, metabolism, and cellular health. Coming in peanut butter, mixed berry, and salted chocolate flavors.

Kreva launches smart coffee enhancer. Coffee creamer packets made with nootropics and vitamins to boost your coffee, and help with focus and energy. Coming in vanilla, caramel, hazelnut, and mocha flavors.

Kohler Wellness unveils their first ever sauna collection. With a focus on designs that complement both indoor and outdoor wellness spaces. Built with premium materials for performance, insulation, and durability.

Vivo Barefoot launches limited edition outdoor boot. As part of their “Desert ESC“ collection, it’s built for exploration and extreme conditions. With camel leather, a Michelin rubber sole, and the base is just 2.5mm thick to give you Vivo’s popular barefoot feel.

Promix Nutrition launches Wild Alaskan Fish Oil. Combining wild, line-caught Alaskan salmon and cod liver oil. Sourced and processed in Alaska for peak freshness. Supporting heart, joint, and immune health.

Phi Health launches day and night supplement system. Called “Stack”, it uses next-gen absorption through micro-encapsulation and a time-release nutrient system. Coming in organized capsules for day and night, simplifying the usage.

KEEN launches their first ever trail running shoe. Called “Seek“, it is an ultra-durable shoe with the iconic KEEN fit, energetic cushioning, durability, and protection. Coming in 4 different colorways for men and women.

Cadence launches new Orange electrolyte sachet flavor. As part of their “Core Hydration Sachets” collection, which are sachets designed to optimize your hydration and elevate mental and physical performance. Featuring a core blend of sodium, magnesium and potassium

Neutonic launches new Blue Raspberry flavor. A productivity drink formulated with nootropics, including Cognizin, Rhodiola Rosea, Panax Ginseng, and L-Theanine. Supporting focus and mental clarity.

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