This week’s new product launches including gamified smart fitness shoes, Sweet Honey Farm’s artistic merch, footwear made to your exact foot shape, and more...
Welcome to this week’s “The Drop” issue. Our weekly email covering the best new product launches in health & fitness.
This week we’ve got:
Hope you enjoy! PS - If you’re a brand launching something soon, hit us up.
Ares Health opens pre-orders for gamified smart fitness shoes. The world’s first connected footwear that turns your workouts into immersive games, with real-time performance insights. Including both indoor and outdoor training.
Tracksmith x Rowing Blazers launch collab collection. An homage to runners, rowers, and the kinship we find in commitment. The collection features shorts, singlets, blazers, hats, and shoes in colorful linear patterns.
Vivo Barefoot launches the world’s first 3D printed sandals made to the exact shape of your feet. Called the Vivo Biome, the footwear is crafted from your unique foot scan and available in 6 colors.
Mush launches protein overnight oats. Taking their popular overnight oats and amping them up with protein to fuel your day even further. They feature 15g of protein per cup, are made with real whole food ingredients, and come in 9 different flavors.
Saunabox launches full spectrum infrared sauna. Called Solara, and features low-EMF infrared heating, a bluetooth speaker system, medical grade red light therapy, NIR infrared, a reflective glass door, and 100% hemlock wood.
Sweet Honey Farm launches Summer 2025 collection. The first ever apparel collection from the farm wellness club in New Jersey. Featuring tees, hats, and toddler gear that look more like art than apparel.
Throne Sport Coffee reformulated their charged cold brew. Started by Patrick Mahomes, the new formulation features 150mg of caffeine, B vitamins, electrolytes, and BCAA’s. Plus they unveiled a new can design.
Create launches Sour Cherry creatine gummies. The newest flavor of their popular creatine gummy lineup that now includes 5 flavors.
KOS launches clear protein + hydration mix. Featuring 1000+ mg of electrolytes, 12g of clear upcycled barley rice plant protein, and zero sugar. Coming in Berry, Orange, and Tropical flavors.
Momentous launches “The Women’s Three” daily health system. Created specifically for women’s bodies and developed in collaboration with leading women’s physiology expert Dr. Stacy Sims. The daily stack includes Iron, Calcium, and Vitamin D3.
Curated fitness industry trends, products, and tools. Join 1,500+ fitness professionals and consumers getting weekly insights and updates.
