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The Drop: June 24, 2025

This week’s new product launches including smart tech running shoes, David Beckham’s new snack brand, new sustainable activewear brand, and more...

Published on

June 24, 2025

by

Jake Heyen

Welcome to this week’s “The Drop” issue. Our weekly email covering the best new product launches in health & fitness.

This week we’ve got:

  • Smart tech running shoes.
  • David Beckham’s new snack brand.
  • New sustainable activewear brand.
  • And more…

Hope you enjoy! PS - If you’re a brand launching something soon, hit us up.

The Drops

Avelo smart running shoe goes live on Kickstarter. Built with sensors in the midsole tracking impact, form, and running efficiency. With all data syncing to their app, giving you personalized feedback to improve performance and reduce injury risk.

Equip Foods launches Prime Bar. The first ever grass-fed beef protein bar, that tastes like dessert. Each bar is made with beef protein isolate, collagen, colostrum, dates, honey, beef tallow, and cocoa butter.

Garmin launches Index Sleep Monitor. A lightweight, smart band you put around your arm to track your sleep. Covering several metrics including heart rate, HRV, skip temp, among others. Nice alternative if you don’t want to wear a smart watch to bed.

David Beckham launches BEEUP Snacks. A better for you fruit snack brand for active kids. Using honey as the base ingredient for natural energy. And contains zero artificial flavors or synthetic dyes.

Seissense launches sustainable activewear brand. Activewear that is completely PFAS free and uses skin friendly fabrics. Their first collection includes more than 50 pieces for both men and women.

Brezza launches Supermix protein shake mixer. Simplifying your protein shake making process with smart dispensing technology and clump-free mixing technology. Delivering the perfect protein shake in seconds.

Bandit Running launches “Delivery 2” for Summer 2025 collection. Called “Pace Mosaic” and features refreshed gradient designs and mosaic patterns in a variety of pieces.

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