This week’s new product launches including SALTY’s trace mineral hydration, APL’s lightest running shoe ever, Don’t Quit unveiling protein soda, and more...
Welcome to this week’s “The Drop” issue. Our weekly email covering the best new product launches in health & fitness.
This week we’ve got:
Hope you enjoy! PS - If you’re a brand launching something soon, hit us up.
SALTY launches hydration brand. Featuring a unique 72+ ionic trace mineral and electrolyte complex, and includes zero sugar. Founded by athlete’s Brianna Cope and Isaiah (isaiahphoto).
Whoop launches 5.0 and MD devices. With new features for pace of aging, blood pressure, heart health, hormonal insights, and an updated sleep score.
Miler Running launches Spring 2025 collection. Which includes colorways inspired by materials iconic to the built environment and architecture of New York city - Bluestone and Limestone. Coming across a range of warm weather styles and signature fabrics.
Don’t Quit unveils protein soda. Containing 20g of protein and zero sugar. Coming in Orange, Root Beer, Fruit Punch & Grape flavors.
APL launches Euphoria running shoe. Launched a few months ago, this is their most breathable running shoe yet. With a naked upper net design so your feet are light and feel the breeze.
Hiya Health launches kid’s hydration. Daily balanced hydration made just for kids. Featuring real fruit, Himalayan pink salt, and no added sugar or dyes.
3D Energy is officially back. After going quiet in 2024, Christian Guzman broke the silence by announcing it’s revival in 2025. Coming back in 5 flavors including Liberty Pop, Strawberry Lemonade, Cucumber Melon, Blueberry Mist, and Watermelon Grape.
B.Wild launches whole food nutrition brand. Their first signature product is a whole food multivitamin drink mix, and includes prebiotics + probiotics. Coming in a Peach Green and Fruit Punch flavor.
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