HomeNewsletterContact
Subscribe

The Drop: May 27, 2025

This week’s new product launches including grass-fed beef protein cookies, wearable recovery footwear, ketone energy fuel packets, and more...

Published on

May 27, 2025

by

Jake Heyen

Welcome to this week’s “The Drop” issue. Our weekly email covering the best new product launches in health & fitness.

This week we’ve got:

  • Grass-fed beef protein cookies.
  • Wearable recovery footwear.
  • Ketone energy fuel packets.
  • And more…

Hope you enjoy! PS - If you’re a brand launching something soon, hit us up.

The Drops

Melt n' Moo launches beef protein cookies. A cookie with 15g of protein coming from grass-fed beef. Organic, gluten free, and comes in Sea Salt chocolate chip.

Garmin launches 2 new smartwatches. The Forerunner 570 and Forerunner 970. Featuring new training tools for running and multi-sport activities, new recovery insights, and connected features.

Korrect launches ketone + electrolyte Fuel packets. Featuring the ketone goBHB for energy and mental focus. And electrolytes + trace minerals for cellular energy and hydration.

David launches new Red Velvet flavor. The protein bar that features 28g of protein and only 150 calories, now comes in 8 different flavors.

Tropicfeel launches Terra.001 shoe. The ultimate travel sneaker. Designed to move with purpose and adapt to any terrain. From wild trails to city streets, delivering trusted performance and all-day comfort.

Nike x Hyperice Hyperboot officially goes on sale. Wearable recovery footwear designed to accelerate your warm-up and recovery through heat therapy and Normatec air compression massaging. Now available for purchase in store and online.

Ellie Goulding launches Every State. Mushroom supplements for every state of life. Including a coffee + mushroom blend, a matcha + mushroom blend, and a cacao + mushroom blend.

Join the community

Curated fitness industry trends, products, and tools. Join 1,500+ fitness professionals and consumers getting weekly insights and updates.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2025 Active Overwatch. All Rights Reserved.